Video: Making Service Your Brand Differentiator - Customer Management Practice
Customer Experience

Video: Making Service Your Brand Differentiator

June 24, 2016

We’ve entered the service era, in which the most disruptive companies are leveraging superior service to make their marks.  It is the engagement experience — not price or product quality — that represents the #1 brand differentiator.  

As you pursue increased market share and revenue, focus not only on improving your product but on creating a connected, personalized, empowering service experience within each of your products.

In this exclusive video, John Hernandez, SVP & COO Service Cloud at Salesforce, empowers you to join the ranks of the disruptors.  After discussuing the rise of the service era, Hernandez reveals how you can create a connected service experience that is as customer centric as it is efficient.