Building a Consensus Reality - Customer Management Practice
Customer Experience

Building a Consensus Reality

July 30, 2010 CCW Digital Editor

Barry Maners, managing director, The Fraser Group, presents from Call Center Week ’09. Maners discusses consensus reality—if you believe something long enough it becomes the reality. He relates consensus reality to customers, and understanding what drives their requirements and how to deliver value to them. Watch Maners’ presentation to see how you can use this theory to further your business and make a profit.

About CCW Digital

CCW Digital is the research and editorial arm of Customer Management Practice, covering the people, processes and technology behind customer contact. We publish verified data, operational case studies and lessons from the field for a community of 180,000 customer experience professionals.

Every week, CCW Digital brings the industry straight to you – new insights, market reports, and lessons from the field.

Webinars that skip the fluff with practical lessons from experts solving real challenges right now.

Our Market Studies give leaders the benchmarks to act and sponsors the spotlight where it matters most.

Analyst Reports cut straight to the challenge that matters now, giving readers sharp insight and sponsors unmatched visibility.