Companies can no longer compete on product and price alone; they are now working to sell an experience. They are trying to better manage the cumulative impact of all of the encounters and interactions they have with their customers.
The “Customer Experience Edge” e-book readies you to overcome all pressing customer experience challenges through anecdotes, examples and best practices from a wide range of businesses. Among them are those at the top of their game—such as Marriott, Cemex and Lego—and those climbing the learning curve—such as Comcast.
About CCW Digital
CCW Digital is the research and editorial arm of Customer Management Practice, covering the people, processes and technology behind customer contact. We publish verified data, operational case studies and lessons from the field for a community of 180,000 customer experience professionals.
Every week, CCW Digital brings the industry straight to you – new insights, market reports, and lessons from the field.
Webinars that skip the fluff with practical lessons from experts solving real challenges right now.
Our Market Studies give leaders the benchmarks to act and sponsors the spotlight where it matters most.
Analyst Reports cut straight to the challenge that matters now, giving readers sharp insight and sponsors unmatched visibility.
