Ep. 126: Be Customer-Centric, Not Creepy
Should your contact center team’s use of data be creepy, costly, risky … or customer-centric? This isn’t a trick question, but actually achieving the customer-centric outcome CAN be very tricky. Luckily, Brad Lemons of Nationwide is on your side. He’ll be sharing best practices for using customer data in his presentation at CCW Austin. Ahead of the eagerly anticipated event, he shares some insights on the CCW Digital Podcast.
About CCW Digital
CCW Digital is the research and editorial arm of Customer Management Practice, covering the people, processes and technology behind customer contact. We publish verified data, operational case studies and lessons from the field for a community of 180,000 customer experience professionals.
Every week, CCW Digital brings the industry straight to you – new insights, market reports, and lessons from the field.
Webinars that skip the fluff with practical lessons from experts solving real challenges right now.
Our Market Studies give leaders the benchmarks to act and sponsors the spotlight where it matters most.
Analyst Reports cut straight to the challenge that matters now, giving readers sharp insight and sponsors unmatched visibility.