Ep.67: CCW Live Interview
Live from CCW: Brian Court of Intralinks and Alton Harewood of 8×8 debunk the idea that customer centricity and cost consciousness are opposing forces. Bad customer service processes and systems, it turns out, actually cost money. Investing in a great customer experience can thus prove very fruitful…very quickly. If, it should be noted, the investments are done correctly. Organizations cannot recklessly throw money at systems and processes; they must think about what matters to the business, its executives, its agents and its customers.
About CCW Digital
CCW Digital is the research and editorial arm of Customer Management Practice, covering the people, processes and technology behind customer contact. We publish verified data, operational case studies and lessons from the field for a community of 180,000 customer experience professionals.
Every week, CCW Digital brings the industry straight to you – new insights, market reports, and lessons from the field.
Webinars that skip the fluff with practical lessons from experts solving real challenges right now.
Our Market Studies give leaders the benchmarks to act and sponsors the spotlight where it matters most.
Analyst Reports cut straight to the challenge that matters now, giving readers sharp insight and sponsors unmatched visibility.
