Podcast: "Why We Buy" Author Paco Underhill On What Drives Customers
Successfully understanding customers and their motivations is the cornerstone of a great experience.
We wanted to tackle that topic in our new CCW Digital Podcast episode. And who better to help us than Paco Underhill, the acclaimed author of “Why We Buy.”
Underhill talks about his own journey, before discussing what drives customer behavior — and how that has changed over the years.
“There’s a direct connection between how we sell it and people’s comfort buying it,” says Underhill in this exciting new addition to our podcast series.
About CCW Digital
CCW Digital is the research and editorial arm of Customer Management Practice, covering the people, processes and technology behind customer contact. We publish verified data, operational case studies and lessons from the field for a community of 180,000 customer experience professionals.
Every week, CCW Digital brings the industry straight to you – new insights, market reports, and lessons from the field.
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