This whitepaper looks at the valuable role that the contact center plays in the customer experience and best practices around that role in driving customer loyalty, from easy wins through simple agent-assisted and self-service transactions to the harder-won experience-based loyalty that can be realized during complex multi-channel communication.
About CCW Digital
CCW Digital is the research and editorial arm of Customer Management Practice, covering the people, processes and technology behind customer contact. We publish verified data, operational case studies and lessons from the field for a community of 180,000 customer experience professionals.
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