#8 THE FUTURE OF BLACK FRIDAY: TALES OF THE BEST (AND WORST) CX with the CCWomen team
You’re surrounded by Tupperware. You just had pie for breakfast. You stretch your fingers and take a sip of coffee from a mug your mom had made with your sibling’s face on it.
You open your browser to hundreds of emails. 10%, 25%, 30% off.
It’s time to play the biggest game of consumer Monopoly of the year.
Black Friday has evolved over the last century– and especially over the last ten, fifteen years. We’re wondering, though, about the future. With an ever-evolving technological landscape and rapidly shifting consumer behavior and expectations, how will companies rethink their biggest sales events of the year?
Join Sandy, Taylor, and myself as we discuss:
- The weird history of Black Friday
- The gamification of Black Friday: which companies are killing the game, and which companies are watching from the sidelines
- Bad customer experiences and how brand loyalty factors into sales season
- Gen Z expectations of Black Friday & conscious consumption– what companies need to know to delight the next generation of consumers
- Consumer trends & technological trends: how we foresee the future of Black Friday
& much more.
How do you participate in Black Friday? And how is your company adapting to fit the consumer expectations of holiday season sales? Follow us on IG @ccwomenstrong and let us know your thoughts.
Like what you hear? Give us a shout at [email protected]. We’d love to hear from you.
