Ep. 123: Measuring CX Humanity
Leading equine etailer SmartPak has all the ingredients for a “human” customer experience — a clearly defined market, employees who truly know and care about horses and a passionate commitment to customer experience. But how does the organization measure this humanity? How, more importantly, does it transform a customer-centric framework into demonstrable business results? This episode of the CCW Digital podcast has the answers.
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