Pre-Register Now: Beyond the Buzz: What it Takes to Build a Frontier Contact Center - Customer Management Practice
Technology & Partnership Decisions

Pre-Register Now: Beyond the Buzz: What it Takes to Build a Frontier Contact Center

March 31, 2026 CCW Digital Editor

Contact center leaders are standing at an inflection point. Unlike past waves of new tech, AI agents and agentic AI represent something fundamentally different — an opportunity to build a new workforce that goes beyond transactional support and transforms the customer experience from the ground up.

As we have seen, transformation is not just about adoption. It’s about intention. It is established when organizations reimagine what they can do with people, processes, and technology. By creating an environment where humans and AI work together, organizations can finally deliver the level of support customers are actually looking for.

In this webinar, Microsoft and CCW Digital explore what it means to become a frontier organization — one that moves past reactive, labor-bound operations and builds experiences that truly move customers. Learn how AI agents can amplify human ambition and establish experiences that go beyond the buzz to secure real resolutions and CX outcomes.

What you will learn:

  • What defines a frontier organization and how to achieve it
  • New frameworks for innovating at scale
  • Insights on the future of the contact center workflow: how humans and AI agents will thrive