January 01, 2018
Alabama, United States
Make CX your brand differentiator
Our customer experience sector addresses the strategic and tactical nomenclature behind all touch points of the customer journey. Its end-to-end approach can include conversations in upstream experience design, marketing touch points, and the strategic aspects of customer contact.
Content and events in this sector address all that is owned by the Chief Customer Officer, to include: selling CX to the C-Suite, ownership of the customer journey, experience design, the interaction between marketing and customer silos, and the strategy behind customer service and customer contact.