Our design & innovation sector address the umbrella discipline for the creation, optimization and execution of service experiences supporting value exchange with your customers. Not limited to physical or digital interactions, a single product/service or customer-facing touch points, design & innovation encompasses the holistic service blueprint, including the front and backstage actors involved in service delivery.

Content and events in this sector address the fuzzy front end of innovation, design thinking, systems thinking, journey mapping, physical and digital experience design, change management and business process improvement.

Featured Events

Design Thinking

April 16-18, 2019 | JW Marriott, Austin, TX


Digital Product by Design

July 29-31, 2019 | Los Angeles, CA


Service Design Week

October 15-17, 2019 | Chicago, IL