Our design & innovation sector address the umbrella discipline for
the creation, optimization and execution of service experiences
supporting value exchange with your customers. Not limited to physical
or digital interactions, a single product/service or customer-facing
touch points, design & innovation encompasses the holistic service
blueprint, including the front and backstage actors involved in service
Content and events in this sector address the fuzzy front end of innovation, design thinking, systems thinking, journey mapping, physical and digital experience design, change management and business process improvement.